The collection “HELGA” is an interpretation of what something personal is. To step into somebody else’s world and try to understand it, try to live in it and create something meaningful out of it. Personality plays a very important role in my concept and because Matty Bovan with whom I’m collaborating admired femininity and concept, and female extravagance, I’m going to design for the most female version of me: HELGA.

This alter ego, a Russian-german 1930s diva, will blow your mind. She is undoubtedly the most confident woman I ever saw and she’s not afraid of anything. She is the definition of what I look up to and want to be like. Carefree and independent with a simple smile she can turn your troubles into fairy dust. And I promise you this: she’ll make you cry like a little boy.